Product and Service Innovation

Troy University

CourseMKT 3364

This course examines the role of marketing in innovation and its critical contribution to marketplace success. Topics focus on the principles used to identify marketing opportunities and the creative thinking needed to respond to them with new ideas, products and services.

Credits: 3 credits
Course Code: MKT 3364

Related Courses

Prerequisites, corequisites, and courses that build on this one

Prerequisites

Complete these courses before enrolling

MKT 3300
Principles of Marketing
3 credits