Troy University
This course examines principles and practices for creating, delivering, capturing, and communicating value to customers. Topics focus on the marketing function of an organization; environmental factors influencing marketing decisions; and, the development of marketing strategies to deliver long-term customer value.
3 credits
MKT 3300
Prerequisites, corequisites, and courses that build on this one
Courses that require this course as a prerequisite
Marketing Internship
Guided Independent Study
Guided Independent Study
Guided Independent Research
Guided Independent Research
Special Topics in Marketing
Special Topics in Marketing
Sales Force Management
Marketing Management
Global Marketing
Supply Chain Management
Marketing Research
Retailing
Consumer Behavior
Professional Selling
Product and Service Innovation
Promotion Management
