Troy University
This course examines personal selling as a professional marketing activity. It centers on fostering relationships by developing interpersonal communication skills, understanding buyer motivations, and adding value to clients through long-term relationships. Topics focus on the economic, psychological, and social aspects of professional selling; direct selling techniques, and the sales process with an emphasis on building customer relationships.
3 credits
MKT 4461
Prerequisites, corequisites, and courses that build on this one
