Personal Selling

University of Alabama

CourseMKT 337

Introduction to successful selling practices and principles through presentation, discussion, role playing, and workshops. Includes principles of prospecting, establishing rapport, generating curiosity, being persuasive, creating desire, handling objections, and closing.

Credits

1 credit

Course Code

MKT 337

Related Courses

Prerequisites, corequisites, and courses that build on this one

Prerequisites

Complete these courses before enrolling

ST 260
and MIS 200 and (GBA 146 and GBA 246; or GBA 247) Experiential Learning
3 credits
MIS 200
Fundamentals of Management Information Systems
3 credits
GBA 146
Professional Development Series I: Exploring Your Path First-Year Compass
1 credits

Required For

Courses that require this course as a prerequisite

MKT 439
Sales Strategy
3 credits
MKT 438
Sales Management
3 credits
MKT 437
Advanced Selling
3 credits