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  1. Courses
  2. Personal Selling

Personal Selling

University of Alabama

CourseMKT 337

Introduction to successful selling practices and principles through presentation, discussion, role playing, and workshops. Includes principles of prospecting, establishing rapport, generating curiosity, being persuasive, creating desire, handling objections, and closing.

Credits

1 credit

Course Code

MKT 337

Related Courses

Prerequisites, corequisites, and courses that build on this one

Prerequisites

Complete these courses before enrolling

  • ST 260

    and MIS 200 and (GBA 146 and GBA 246; or GBA 247) Experiential Learning

    3 credits
  • MIS 200

    Fundamentals of Management Information Systems

    3 credits
  • GBA 146

    Professional Development Series I: Exploring Your Path First-Year Compass

    1 credits

Required For

Courses that require this course as a prerequisite

  • MKT 439

    Sales Strategy

    3 credits
  • MKT 438

    Sales Management

    3 credits
  • MKT 437

    Advanced Selling

    3 credits
Programs

Education programs that include this course

  • Marketing, BS

    University of Alabama

    Bachelor's Degree