University of Alabama
This course builds on the basic sales process taught in Personal Selling (MKT 337) by focusing on Account Management and Team Management. Through class discussion and an Account Plan project, students gain an understanding of customer partnerships, business management, and sales team development. The concept that sales managers must both implement and facilitate corporate marketing plans is pervasive through the course.
3 credits
MKT 438
Prerequisites, corequisites, and courses that build on this one
Complete these courses before enrolling
