Marketing
University of Alabama
A survey course that describes the nature of domestic and global marketing management. Emphasis is placed on market analysis to include consumer, industrial, institutional, and governmental markets for goods and services. Also emphasized are the marketing management functions of planning, pricing, promoting, and distributing goods and services in business and nonprofit contexts. Students are limited to three attempts for this course, excluding withdrawals.
Credits
3 credits
Course Code
MKT 300
Prerequisites, corequisites, and courses that build on this one
Required For
Courses that require this course as a prerequisite
- MKT 4933 credits
Special Topics in Marketing
- MKT 4921 credits
Internship
- MKT 4911 credits
Independent Study
- MKT 4893 credits
Managing Customer Data
- MKT 4733 credits
Marketing Research
- MKT 4403 credits
Digital and Social Media Marketing
- MKT 4383 credits
Sales Management
- MKT 4103 credits
Managing Innovation
- MKT 3763 credits
Services Marketing
- MKT 3713 credits
Site Selection Mkt Analysis
- MKT 3443 credits
Promotional Management
- MKT 3213 credits
Retail Management
- MKT 3133 credits
Consumer Behavior
- GBA 4903 credits
Strategic Management EXP, PWES, USGC, W
- CTD 4743 credits
Fashion Entrepreneurship EXP, W