University of Alabama
A survey course that describes the nature of domestic and global marketing management. Emphasis is placed on market analysis to include consumer, industrial, institutional, and governmental markets for goods and services. Also emphasized are the marketing management functions of planning, pricing, promoting, and distributing goods and services in business and nonprofit contexts. Students are limited to three attempts for this course, excluding withdrawals.
3 credits
MKT 300
Prerequisites, corequisites, and courses that build on this one
Courses that require this course as a prerequisite
Special Topics in Marketing
Internship
Independent Study
Managing Customer Data
Marketing Research
Digital and Social Media Marketing
Sales Management
Managing Innovation
Services Marketing
Site Selection Mkt Analysis
Promotional Management
Retail Management
Consumer Behavior
Strategic Management EXP, PWES, USGC, W
Fashion Entrepreneurship EXP, W
