Marketing Research

University of Alabama

CourseMKT 473

Designed to prepare the student to be an informed, effective user of marketing research. Provides an overview of research techniques available for collecting information to answer specific research questions. Therefore, the orientation of the course is managerial. Experiential Learning

Credits

3 credits

Course Code

MKT 473

Related Courses

Prerequisites, corequisites, and courses that build on this one

Prerequisites

Complete these courses before enrolling

ST 260
and MIS 200 and (GBA 146 and GBA 246; or GBA 247) Experiential Learning
3 credits
MIS 200
Fundamentals of Management Information Systems
3 credits
GBA 146
Professional Development Series I: Exploring Your Path First-Year Compass
1 credits
MKT 300
Marketing
3 credits

Required For

Courses that require this course as a prerequisite

MKT 487
Strategic Marketing
3 credits