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  1. Courses
  2. Strategic Marketing

Strategic Marketing

University of Alabama

CourseMKT 487

Analysis of marketing problems as they relate to the managerial functions of planning, organizing, and controlling marketing. Experiential Learning

Credits

3 credits

Course Code

MKT 487

Related Courses

Prerequisites, corequisites, and courses that build on this one

Prerequisites

Complete these courses before enrolling

  • MKT 313

    Consumer Behavior

    3 credits
  • MKT 473

    Marketing Research

    3 credits
Programs

Education programs that include this course

  • Marketing, BS

    University of Alabama

    Bachelor's Degree