Promotional Management

University of Alabama

CourseMKT 344

Intensive investigation underlying ideas, principles, and concepts that may be used to inform consumers of the availability and attributes of products and services. The course includes comprehensive overview of promotional and sales management activities and tactics.

Credits

3 credits

Course Code

MKT 344

Related Courses

Prerequisites, corequisites, and courses that build on this one

Prerequisites

Complete these courses before enrolling

ST 260
and MIS 200 and (GBA 146 and GBA 246; or GBA 247) Experiential Learning
3 credits
MIS 200
Fundamentals of Management Information Systems
3 credits
GBA 146
Professional Development Series I: Exploring Your Path First-Year Compass
1 credits
MKT 300
Marketing
3 credits