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Courses
Services Marketing

Services Marketing

University of Alabama

CourseMKT 376

To understand the basic concepts and principles surrounding services marketing and management including processes, people, and physical evidence.

Credits: 3 credits
Course Code: MKT 376

Related Courses

Prerequisites, corequisites, and courses that build on this one

Prerequisites

Complete these courses before enrolling

ST 260
and MIS 200 and (GBA 146 and GBA 246; or GBA 247) Experiential Learning
3 credits
MIS 200
Fundamentals of Management Information Systems
3 credits
GBA 146
Professional Development Series I: Exploring Your Path First-Year Compass
1 credits
MKT 300
Marketing
3 credits

Programs

Education programs that include this course

This course is not currently part of any programs.