University of Alabama
This course is designed to introduce students to the study of business and consumer markets from a geographic or a spatial perspective. Geography plays a huge role in marketing, including location decisions for business, marketing strategies and promotional efforts. New data sources that combine marketing and geography are available that help businesses better understand their opportunities and threats.
3 credits
MKT 371
Prerequisites, corequisites, and courses that build on this one
Complete these courses before enrolling
