University of Alabama
This course begins by providing an overview of utilizing customer data in the strategic marketing process. Building from a foundation establishing the value associated with customer data, the course will dive into the customer and organizational risks of managing this type of data. Specific focus will be on examining the potential and pitfalls associated with data privacy practices.
3 credits
MKT 489
Prerequisites, corequisites, and courses that build on this one
Complete these courses before enrolling
