Managing Innovation

University of Alabama

CourseMKT 410

Systematic examination of product policy and of the major concepts, methods, and strategies involved in decision making in the course of developing new products. Techniques and criteria used to identify and implement new products and services are examined in depth. Consideration is given to issues and strategies involved in the management of mature products.

Credits

3 credits

Course Code

MKT 410

Related Courses

Prerequisites, corequisites, and courses that build on this one

Prerequisites

Complete these courses before enrolling

ST 260
and MIS 200 and (GBA 146 and GBA 246; or GBA 247) Experiential Learning
3 credits
MIS 200
Fundamentals of Management Information Systems
3 credits
GBA 146
Professional Development Series I: Exploring Your Path First-Year Compass
1 credits
MKT 300
Marketing
3 credits

Required For

Courses that require this course as a prerequisite

MGT 483
Technology Commercialization
3 credits