University of Alabama
Systematic examination of product policy and of the major concepts, methods, and strategies involved in decision making in the course of developing new products. Techniques and criteria used to identify and implement new products and services are examined in depth. Consideration is given to issues and strategies involved in the management of mature products.
3 credits
MKT 410
Prerequisites, corequisites, and courses that build on this one
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Courses that require this course as a prerequisite
