Digital Marketing

University of South Alabama

CourseMKT 350

Examination of the interactive processes and transactions involved in satisfying the needs of consumers, businesses, and government. Involves the study of marketing planning, consumer research, segmentation, and implementation of marketing strategies.

Credits

3 credits

Course Code

MKT 350

Related Courses

Prerequisites, corequisites, and courses that build on this one

Required For

Courses that require this course as a prerequisite