Advanced Digital Marketing Strategies

University of South Alabama

CourseMKT 450

Study of the interactive methods and processes involved in the promotion of products, services, and brands using the internet and other forms of digital communication. Involves the study of marketing communication, consumer relationship management, and the implementation of marketing technologies to accomplish corporate objectives. This course will give you experiential instruction on digital marketing strategies.

Credits

3 credits

Course Code

MKT 450

Related Courses

Prerequisites, corequisites, and courses that build on this one

Prerequisites

Complete these courses before enrolling