Jacksonville State University
CRM aids students in understanding how businesses successfully implement strategies, practices, and technologies designed to win and retain customers profitably. The main objective of this course is to equip students with a sound foundation of CRM concepts, best practices, and analytics utilizing state-of-the-art technologies (i.e., Salesforce) for the successful implementation of CRM practices.
3 credits
MKT 371
Prerequisites, corequisites, and courses that build on this one
