Principles of Marketing
Jacksonville State University
CourseMKT 301
An introduction to marketing strategy. Focuses on the application of product, promotion, price and distribution elements in satisfying the wants and needs of target markets.
Credits
3 credits
Course Code
MKT 301
Related Courses
Prerequisites, corequisites, and courses that build on this one
Required For
Courses that require this course as a prerequisite
- MKT 4973 credits
Market Research
- MKT 4953 credits
Marketing Strategy (WI)
- MKT 4933 credits
International Marketing
- MKT 4923 credits
Senior Marketing Seminar
- MKT 4883 credits
Advertising and Promotions
- MKT 3953 credits
Business-To-Business Marketing
- MKT 3943 credits
Retailing
- MKT 3783 credits
Consumer Behavior
- MKT 3713 credits
Customer Relationship Management
- MKT 3703 credits
Transportation and Logistics
- MKT 3613 credits
Sales/Sales Force Management
- MKT 3253 credits
Digital Marketing
- CBA 4693 credits
Business Policy and Strategy