Jacksonville State University
An introduction to marketing strategy. Focuses on the application of product, promotion, price and distribution elements in satisfying the wants and needs of target markets.
3 credits
MKT 301
Prerequisites, corequisites, and courses that build on this one
Courses that require this course as a prerequisite
Market Research
Marketing Strategy (WI)
International Marketing
Senior Marketing Seminar
Advertising and Promotions
Business-To-Business Marketing
Retailing
Consumer Behavior
Customer Relationship Management
Transportation and Logistics
Sales/Sales Force Management
Digital Marketing
Business Policy and Strategy
