Retailing
Jacksonville State University
CourseMKT 394
This course is a study of the distribution management process of retailing. Topics include retail strategy; environment, location and store design; merchandise planning and control; pricing, sales promotion, and display; and customer service. This course also examines store, catalog, and online retail marketing strategies from a managerial perspective.
Credits
3 credits
Course Code
MKT 394
Related Courses
Prerequisites, corequisites, and courses that build on this one