Auburn University at Montgomery
This course provides students with an overview of key topics in digital marketing. Students will gain a fundamental understanding of the digital marketing core principles needed for the 21st century consumer. Best practices for creating and managing a digital marketing strategy are examined. Students familiarize themselves with digital marketing methods, the digital landscape, digital marketing strategies, and implementation and broader business issues.
3 credits
MKTG 3420
Prerequisites, corequisites, and courses that build on this one
