Principles of Marketing
Auburn University at Montgomery
CourseMKTG 3310
A survey of the field of marketing and its role within an organization. Examines marketing concepts, terms, and management. Includes the areas of product development, distribution, promotion, and pricing. Prerequisite ACCT 2020, ECON 2020, ECST 2740.
Credits
3 credits
Course Code
MKTG 3310
Related Courses
Prerequisites, corequisites, and courses that build on this one
Required For
Courses that require this course as a prerequisite
- MKTG 49703 credits
Special Problems/Special Topic
- MKTG 49243 credits
Internship in Marketing
- MKTG 46503 credits
International Marketing
- MKTG 46003 credits
Services Marketing
- MKTG 45003 credits
Direct Marketing
- MKTG 43903 credits
Event Planning
- MKTG 43803 credits
Retailing
- MKTG 43603 credits
Marketing Research & Analytics
- MKTG 41003 credits
Marketing for Social Impact
- MKTG 34203 credits
Digital Marketing & Technology