Auburn University at Montgomery
A survey of the field of marketing and its role within an organization. Examines marketing concepts, terms, and management. Includes the areas of product development, distribution, promotion, and pricing. Prerequisite ACCT 2020, ECON 2020, ECST 2740.
3 credits
MKTG 3310
Prerequisites, corequisites, and courses that build on this one
Courses that require this course as a prerequisite
Special Problems/Special Topic
Internship in Marketing
International Marketing
Services Marketing
Direct Marketing
Event Planning
Retailing
Marketing Research & Analytics
Marketing for Social Impact
Digital Marketing & Technology
