International Marketing
Auburn University at Montgomery
CourseMKTG 4650
Covers the role of marketing in the global arena and the impact of culture, law, policies, ethics and other environmental variables on strategies for marketing goods and services in a global market. Prerequisite MKTG 3310, ECON 3050.
Credits
3 credits
Course Code
MKTG 4650
Related Courses
Prerequisites, corequisites, and courses that build on this one