Services Marketing
Auburn University at Montgomery
CourseMKTG 4600
The course examines the unique characteristics of service organizations and the increasingly vital role they play in the U.S. economy. This course stresses the importance of tailoring marketing strategies to fit the special needs of service marketers, needs quite different from those of manufacturing organizations. Prerequisite MKTG 3310.
Credits
3 credits
Course Code
MKTG 4600
Related Courses
Prerequisites, corequisites, and courses that build on this one