Event Planning
Auburn University at Montgomery
CourseMKTG 4390
Provides a practical look at the unique characteristics of the sports industry and their impact on the strategic approach to the marketing of sports and other events, to include pricing, determining the right event/sponsor, branding and maintaining relationships among parties involved. Prerequisite MKTG 3310.
Credits
3 credits
Course Code
MKTG 4390
Related Courses
Prerequisites, corequisites, and courses that build on this one