Direct Marketing
Auburn University at Montgomery
CourseMKTG 4500
Management of non-personal promotional methods designed to secure immediate response from the customer. Includes direct mail, space advertising, telemarketing, television and catalogs. Attention to implementing direct marketing and merging it with traditional personal selling and promotional methods. Prerequisite MKTG 3310.
Credits
3 credits
Course Code
MKTG 4500
Related Courses
Prerequisites, corequisites, and courses that build on this one