Courses

Experience in applying history in a museum, historical society, archive, historic preservation agency or other public history setting. Students must maintain a journal and develop a portfolio of their work.

This course will examine the processes, policies, procedures and laws concerning public personnel. It will also cover the issues of employee protection, motivation, efficiency and responsibility.

Various changes in the management of public organizations are identified and analyzed. Includes the role of technology, modification of the relationship between public and private spheres, and current trends in the management of change and supervision of a diverse work force.

This course examines the nature and development of public opinion in America and the inter-action between public opinion and government. The influence of public opinion on government institutions and public policy formation in America and the impact of government upon citizens' attitudes and opinions are explored.

An analysis of diverse public policy issues, as well as the decision process leading to the formulation of government policy. An analysis of societal factors that influence policy, and the effect of government policy on society.

This public relations capstone course applies knowledge and skills learned in previous public relations courses in the planning, execution, and evaluation of a client campaign. Provides students the opportunity to gain a positive client evaluation and a quality product to use in their portfolios.

Analysis of public relations cases and situations. Includes analysis of application of principles, processes, and theories of public relations to case management.

Public Relations Management provides students insights regarding key concepts, theoretical perspectives, essential skills and abilities, and critical thinking and problem solving skills necessary for effective communication within an organization and with its stakeholders. Topics include issues management, risk management, relationship management, crisis planning and preparation, case studies, and developing communication plans.

A survey of the role, responsibilities, and potential of modern public relations. Includes development of basic techniques needed for effective public relations programs.

A study and application of principles and techniques for writing across traditional and emerging digital media platforms. Emphasis on informational and persuasive writing for public relations.