Advertising and promotional materials — plan and prepare with moderate autonomy by coordinating inputs from customers, sales teams, and external advertising agencies.
Scripts, audio, video, and digital promotional assets — inspect and edit routinely to verify adherence to creative specifications and brand standards without close oversight.
Media selection recommendations — develop and present to department heads by analyzing audience data, platform reach, and budget parameters in familiar campaign contexts.
Cross-functional team activities — coordinate across sales, graphic arts, media, finance, and research departments to keep campaign timelines aligned and deliverables on track.
Program cost estimates and budget drafts — prepare and submit independently as part of campaign plan packages reviewed by senior advertising management.
Campaign team members — motivate and monitor progress toward milestone goals during mid-scale advertising campaigns with limited escalation to leadership.