Courses

Students develop a strategic integrated advertising campaign for a selected client. Campaign development includes the integration of research, planning and objective setting, branding, message, media and creative strategies, promotions, budgeting and evaluations. Culminating experience for advertising and brand communication students.

Principles of advertising psychology studied in relation to the techniques for writing effective copy.

Application of the principles of advertising to the broadcast media. Emphasis will be placed on techniques of writing and production of advertisement.

This course delves into the dynamic intersection of advertising and sports, exploring the strategies, tactics, and creative approaches used to engage sports fans and build brand loyalty. Students will gain a comprehensive understanding of the sports marketing landscape, including traditional and digital media channels, sponsorship opportunities, and social media marketing.

The course consists of approved work experience. Students may take one additional course when enrolled for internship credit. Grading of P/F is based on the employer's evaluation of the student's performance and on written reports submitted by the student. Students may take a total of only 3 hours in internship and/or practicum courses. Experiential Learning

This course focuses upon one area of the marketing mix–advertising. Experiential learning is emphasized, and students are required to develop an advertising campaign for a client. Small groups form advertising agencies, with students assuming the roles of account executive, creative director, research director, media director, and promotion director.

Practical application of principles of writing and producing persuasive materials for integrated marketing communications (IMC) purposes, including advertising, marketing, public relations, publicity, and promotions.

Exploration and researching media options, developing a media plan, and learning how to implement the plan.

Practical and distinctive application in researching, planning, writing, scheduling, budgeting, and evaluating the creative campaign in a blend of form and function. Includes media selection, copy and layout, audio and video taping, story boards, and preparation of detailed budgets that are unique to each semester and professional client. As part of a two-course practicum experience, students are allowed to repeat this section of the practicum, for a maximum of 8 credits.

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