Courses

Advanced study and practice using evolving technologies in layout and design of newspapers, electronic publications and digital media.

Theories and practical application of production in broadcast and digital media.

This course is designed to mentor advertising and public relations students with an interest in media strategy to participate in the Washington Media Scholars Foundation (WMSF) competition. The WMSF Media Plan Case competition is a national, multi-round competition where student teams of 2 develop a media plan to address a case scenario based on real-world data. Teams compete for a portion of scholarship monies as well as an all expenses paid trip to Washington, DC in June to present their work.

In this course students strategically and creatively analyze media metrics to identify problems/challenges and use insights gathered to develop a strategic media plan.

Practical applications of evolving technologies and digital reporting techniques in journalism and strategic media.

An upper level course that offers an overview of various media writing genres, including Broadcast, Advertising and Public Relations. Students complete a mix of timed assignments within each context to acquire a more complete survey of media writing and prepare for a career within the mass media.

This course involves researching and writing major, multiple-source articles, series, and projects for newspapers and magazines.

Practice in writing for electronic media and digital platforms according to the styles, techniques, and formats that integrate audio video, photo and text. Particular attention is given to news judgement as well as aesthetic, ethical and legal issues. Ability to shoot and edit field video is required.

Skill development in coding to prepare reimbursement forms in various healthcare settings for submission to payors. A grade of C or better is required in this course to take the next course.

Advanced concepts of ICD and CPT coding rules, conventions, and guidelines in complex case studies. Investigation of government regulations and changes in healthcare reporting. A grade of C or better is required in this course to take the next course.