Courses

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Overview of the advertising and public relations process, including the strategies behind successful campaigns. Focuses on real world settings as they relate to account management, creative development, production, media, and client service. Evaluation of creative executions and their potential impact on the end user.

Discussion and practical experience in servicing accounts and selling advertisements. Emphasis on building client relationships and delivering effective sales presentations.

This course is a hands-on introduction to applied advertising research and account planning. Primary, survey and qualitative research methods are designed, executed and presented by students for the purpose of integrating the consumer’s perspective into creative strategy.

This course is designed to introduce the promotional strategy portion of the marketing marketing communications (IMC) of an organization. Attention will be given to various process by which advertising strategies are planned, developed and executed as focus, as well as an understanding of advertising from the broader IMC perspective.

The course applies research in psychology and the behavioral sciences to advertising strategy, including the methodology for planning, execution, and evaluation of advertising campaigns.

This course will introduce students to the fundamental theories and strategies at work in the dynamic interaction between advertisers and consumers. Students will examine the advertising theories that shape the industry, how practitioners strategically use them in various media institutions, and how they guide and affect our lives as consumers.

Emphasizes the theories, programming and procedures in rehabilitating those with cardiovascular disease. Students acquire academic and practical experience in exercise and therapeutic exercise prescriptions. May be taught concurrently with PHED 4013.

The student will work under the supervision of a family physician preceptor in the office/community hospital setting. Preceptors are available both in Mobile and in the surrounding area. The student will participate in the care of patients with acute, chronic, or emergency medical problems with an emphasis placed on managing patients within the context of the family and their total environment.

This course examines interaction patterns in different types of family structure, with emphasis on marital adjustment, parent-child interaction, and sibling interactions.