Courses

An introduction to adventure therapy and the application of adventure activities as a therapeutic tool to promote positive participant effects. Focus will be on utilization of adventure therapy as a stress management tool including program activities that may aid participants in the enhancement of self-confidence, active initiative, self-efficacy, time management, intellectual flexibility, emotional control, social competency, and leadership skills.

The course examines theory, practice and research in adventure therapy and engages the learner in hands on practice experience in outdoor, adventure therapy activities. The course guides students towards best practices in the use of adventure therapy as an innovative intervention that can be used in social work practice and other disciplines, with individuals, families and groups in a variety of settings.

Action-oriented alternative to MSC 100-level military science classes. Helps students meet everyday adversity and shows students how resourcefulness can help them survive in an emergency, ensuring a safe and enriching adventure in the wilderness. Includes first aid, map reading, orienteering, rifle marksman, water survival, rappelling, and outdoor wilderness training. Code C. (on demand) 2

A broad overview of advertising including history, role and responsibility, and impact of the digital revolution. Key topics will be research, account service, media planning, creative, sales promotion, public relations, campaigns, and the advertising agency.

Analysis of advertising in modern society, including history, design and effects of advertising. purposes, working in teams to achieve common goals.

This course will examine the emergence of advertising as a form of communication, its influence upon other forms of mediated communications and its impact upon culture and society. Students will learn how to develop and present an advertising strategy for an actual brand.

The course examines basic advertising including how to develop campaign strategies, target markets, address the competition, and write successful creative platforms for advertising.

Historical survey course that examines advertising from the printed page to commercials to augmented and virtual realities using multiple analytical perspectives with an emphasis on semiotics, linguistics, and aesthetics.

LAB. 2. This course is a critical examination of the relationship between the advertising industries and the media industries and how they have influenced each other as well as mainstream US culture.

Advertising and integrated marketing communications; market segmentation and targeting; development of multi-media campaigns; emphasis on enhancing creativity, critical thinking, and communication skills.