Courses

This course focuses on the development, implementation and presentation of an advertising campaign. Students, working in teams, are required to research the client and its situation, develop communication strategies and tactics, and plan campaign logistics and evaluation.

The course is one of a two course sequence and is the first half of the advertising concentration capstone. It synthesizes previous courses within the communication curriculum. Students will research and develop a strategic advertising plan for a national client.

Students develop a strategic integrated advertising campaign for a selected client. Campaign development includes the integration of research, planning and objective setting, branding, message, media and creative strategies, promotions, budgeting and evaluations. Culminating experience for advertising and brand communication students.

This course focuses on developing an integrated marketing communications campaign for a national client as part of the National Student Advertising Competition. Students will create a campaign from the developmental through the execution process.

An overview of the commercialization of American society and culture via the widespread use of advertising and sophisticated marketing techniques.

An overview of the commercialization of American society and culture via the widespread use of advertising and sophisticated marketing techniques.

Examination of creative aspects of advertising strategy, copywriting, typography and design in a variety of visual media; topics include learning to make and evaluate advertising.

Principles of advertising psychology studied in relation to the techniques for writing effective copy.

Design for the promotion and marketing for consumer products, business services, and not-for-profit organizations.

May be repeated for a maximum of six credits with permission of the department. Special Projects courses are designed for students who want more intensive work in any studio discipline, or to strengthen or advance their basic skills in advertising design.