Art Directors

Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.

SOC: 27-1011.00

Common Job Titles

Art DirectorCreative Director (CD Director)Creative Services DirectorDesign Director

What You'll Need to Succeed

AI-generated

Key competencies for this occupation at a glance

  • KnowledgeCreate visual design concepts and presentation approaches for print, broadcast, video, and film media, synthesizing client objectives with artistic vision.
  • MindsetModel professional creative excellence and collaborative leadership while directing and mentoring designers, illustrators, and layout artists.
  • KnowledgeEvaluate creative deliverables and design quality against project objectives and brand standards, providing constructive feedback to design teams.
  • Hands-onDemonstrate mastery of Adobe Creative Cloud applications including Photoshop, Illustrator, and InDesign to produce professional-grade visual assets across multiple media formats.
  • MindsetIntegrate client feedback and stakeholder expectations with creative vision through active listening and negotiation during collaborative design processes.
  • MindsetAdvocate for design choices and creative strategies when presenting concepts to clients and executives, using persuasion and visual communication.
  • KnowledgeCoordinate workflow and project timelines for design teams across multiple concurrent projects, managing resources and prioritizing deliverables under deadline pressure.
  • KnowledgeDevelop integrated design systems and brand guidelines ensuring visual consistency across digital, print, and broadcast platforms.
  • Hands-onExecute precisely digital illustration and photo editing techniques using industry-standard tools and emerging design technologies for web and mobile interfaces.
  • KnowledgeAnalyze market trends, target audience preferences, and competitive visual strategies to inform design decisions for advertising and media campaigns.
Wage Data According to the Bureau of Labor Statistics

Annual wage data for Art Directors (2024)

Estimated Total Employment (U.S.)

50,370

Wage Distribution by Percentile

MetricU.S.
10% of workers earn the following or less$61,060
10% of workers earn the following or more$211,410
Workers on average earn$128,100

+ indicates wage is at or above the BLS reporting cap ($239,200/year)

Skills & Requirements

Key competencies for this occupation, ranked by importance

  • Design4.3/5
  • English Language4.3/5
  • Computers and Electronics4.2/5
  • Fine Arts4.2/5
  • Communications and Media4.1/5
Tools & Technology

Equipment and software commonly used in this occupation

In-Demand Technology

Frequently requested by employers in job postings

AJAXAdobe AcrobatAdobe After EffectsAdobe Creative Cloud softwareAdobe IllustratorAdobe InDesignAdobe PhotoshopApple macOSAtlassian ConfluenceAtlassian JIRACascading style sheets CSSDrupalFacebookFigmaHypertext markup language HTMLJavaScriptMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft WordPHPWordPressjQuery

Technology Skills

Adobe ActionScriptAdobe DirectorAdobe DreamweaverAdobe ImageReadyAdobe Premiere ProApache FlexApple Final Cut ProApple Keynote

Tools & Equipment

Desktop computersDigital still camerasDigital video camerasLaptop computersPersonal computersSketching pencilsTablet computers