Originate and prepare written material, such as scripts, stories, advertisements, and other material.
SOC: 27-3043.00
Common Job Titles
Advertisement Agency Copywriter (Ad Agency Copywriter)
Advertising Copywriter
Copywriter
Freelance Copywriter
What You'll Need to Succeed
AI-generated
Key competencies for this occupation at a glance
KnowledgeCreate original written content including scripts, stories, and advertisements across multiple formats and media channels to meet client specifications.
Advanced
KnowledgeSynthesize research findings and source material into cohesive narratives drawing from communications, media, and subject-matter knowledge.
Advanced
KnowledgeFormulate compelling narratives that balance creative expression with commercial objectives in advertising, journalism, or creative writing contexts.
Advanced
KnowledgeEvaluate written material for clarity, persuasiveness, and audience engagement applying critical thinking and editorial judgment independently.
Proficient
MindsetIntegrate audience needs and cultural context with creative vision when developing content for diverse readerships and stakeholders.
Proficient
KnowledgeDevelop content strategies and editorial objectives aligning with marketing goals and publication timelines under time constraints.
Proficient
MindsetAdvocate creative concepts and narrative approaches through persuasive communication with editors, clients, and external stakeholders.
Proficient
KnowledgeCompare multiple drafts and revisions for quality and consistency managing personal workflow and project prioritization independently.
Proficient
KnowledgeApply digital publishing platforms and content management systems using WordPress, Adobe Creative Cloud, and collaborative tools to produce and distribute content.
Developing
KnowledgeInterpret market trends and audience analytics using Google Analytics and social media insights to inform content development.
Developing
MindsetEngage with interdisciplinary teams and subject-matter experts to gather information and ensure content accuracy and relevance.
Developing
MindsetRespect ethical standards and intellectual property rights when sourcing material and attributing contributions across projects.
Developing
Wage Data According to the Bureau of Labor Statistics
Annual wage data for Writers and Authors (2024)
Estimated Total Employment (U.S.)
47,800
Wage Distribution by Percentile
Line chart of annual wages by percentile. U.S. is the solid line. 10th percentile: U.S. $41,080. 25th percentile: U.S. $52,890. 50th percentile: U.S. $72,270. 75th percentile: U.S. $98,320. 90th percentile: U.S. $133,680. Use the left and right arrow keys to move between percentiles.
U.S.
Metric
U.S.
10% of workers earn the following or less
$41,080
10% of workers earn the following or more
$133,680
Workers on average earn
$85,780
+ indicates wage is at or above the BLS reporting cap ($239,200/year)
Skills & Requirements
Key competencies for this occupation, ranked by importance
Sales and Marketing4.3/5
Communications and Media4.2/5
Customer and Personal Service4.0/5
Computers and Electronics3.5/5
Mathematics2.9/5
Skills & Requirements: Knowledge
Tools & Technology
Equipment and software commonly used in this occupation
