Writers and Authors
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
SOC: 27-3043.00
Common Job Titles
Advertisement Agency Copywriter (Ad Agency Copywriter)Advertising CopywriterCopywriterFreelance Copywriter
What You'll Need to Succeed
AI-generatedKey competencies for this occupation at a glance
- KnowledgeCreate original written content including scripts, stories, and advertisements across multiple formats and media channels to meet client specifications.Advanced
- KnowledgeSynthesize research findings and source material into cohesive narratives drawing from communications, media, and subject-matter knowledge.Advanced
- KnowledgeFormulate compelling narratives that balance creative expression with commercial objectives in advertising, journalism, or creative writing contexts.Advanced
- KnowledgeEvaluate written material for clarity, persuasiveness, and audience engagement applying critical thinking and editorial judgment independently.Proficient
- MindsetIntegrate audience needs and cultural context with creative vision when developing content for diverse readerships and stakeholders.Proficient
- KnowledgeDevelop content strategies and editorial objectives aligning with marketing goals and publication timelines under time constraints.Proficient
- MindsetAdvocate creative concepts and narrative approaches through persuasive communication with editors, clients, and external stakeholders.Proficient
- KnowledgeCompare multiple drafts and revisions for quality and consistency managing personal workflow and project prioritization independently.Proficient
- KnowledgeApply digital publishing platforms and content management systems using WordPress, Adobe Creative Cloud, and collaborative tools to produce and distribute content.Developing
- KnowledgeInterpret market trends and audience analytics using Google Analytics and social media insights to inform content development.Developing
- MindsetEngage with interdisciplinary teams and subject-matter experts to gather information and ensure content accuracy and relevance.Developing
- MindsetRespect ethical standards and intellectual property rights when sourcing material and attributing contributions across projects.Developing
Wage Data According to the Bureau of Labor Statistics
Annual wage data for Writers and Authors (2024)
Estimated Total Employment (U.S.)
47,800
Wage Distribution by Percentile
| Metric | U.S. |
|---|---|
| 10% of workers earn the following or less | $41,080 |
| 10% of workers earn the following or more | $133,680 |
| Workers on average earn | $85,780 |
+ indicates wage is at or above the BLS reporting cap ($239,200/year)
Skills & Requirements
Key competencies for this occupation, ranked by importance
- Sales and Marketing4.3/5
- Communications and Media4.2/5
- Customer and Personal Service4.0/5
- Computers and Electronics3.5/5
- Mathematics2.9/5
Tools & Technology
Equipment and software commonly used in this occupation
In-Demand Technology
Frequently requested by employers in job postings
Adobe AcrobatAdobe After EffectsAdobe Creative Cloud softwareAdobe IllustratorAdobe InDesignAdobe PhotoshopAsanaDrupalFacebookFigmaGoogle AnalyticsGoogle DocsGoogle Workspace softwareHubSpot softwareHypertext markup language HTMLMicrosoft AccessMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectMicrosoft SharePointMicrosoft WordMySQLPHPSlackTikTokWordPress
Technology Skills
Adobe DreamweaverAdobe PersuasionAdobe Premiere ProApple Final Cut ProAvid Technology Media ComposerBlackbaud The Raiser's EdgeCampaign MonitorChatbot software
Tools & Equipment
Copy machinesDesktop computersLaptop computersPersonal computersTeleconferencing equipmentUniversal serial bus USB flash drivesVideoconferencing equipment