Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
SOC: 13-1161.00
Common Job Titles
Market Analyst
Market Research Analyst
Market Research Consultant
Market Research Specialist
Wage Data According to the Bureau of Labor Statistics
Annual wage data for Market Research Analysts and Marketing Specialists (2024)
Estimated Total Employment (U.S.)
861,140
Wage Distribution by Percentile
Line chart of annual wages by percentile. U.S. is the solid line. 10th percentile: U.S. $42,070. 25th percentile: U.S. $56,220. 50th percentile: U.S. $76,950. 75th percentile: U.S. $104,870. 90th percentile: U.S. $144,610. Use the left and right arrow keys to move between percentiles.
U.S.
Metric
U.S.
10% of workers earn the following or less
$42,070
10% of workers earn the following or more
$144,610
Workers on average earn
$86,480
+ indicates wage is at or above the BLS reporting cap ($239,200/year)
Skills & Requirements
Key competencies for this occupation, ranked by importance
English Language4.3/5
Customer and Personal Service4.2/5
Sales and Marketing4.1/5
Mathematics4.0/5
Administration and Management3.7/5
Skills & Requirements: Knowledge
Tools & Technology
Equipment and software commonly used in this occupation
