Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Common Job Titles
Annual wage data for Market Research Analysts and Marketing Specialists (2024)
Estimated Total Employment (U.S.)
861,140
Wage Distribution by Percentile
| Metric | U.S. |
|---|---|
| 10% of workers earn the following or less | $42,070 |
| 10% of workers earn the following or more | $144,610 |
| Workers on average earn | $86,480 |
+ indicates wage is at or above the BLS reporting cap ($239,200/year)
Key competencies for this occupation, ranked by importance
- English Language4.3/5
- Customer and Personal Service4.2/5
- Sales and Marketing4.1/5
- Mathematics4.0/5
- Administration and Management3.7/5
Equipment and software commonly used in this occupation
In-Demand Technology
Frequently requested by employers in job postings