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  1. Occupations
  2. Public Relations Managers

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

SOC: 11-2032.00

Common Job Titles

  • Communications Director
  • Community Relations Director
  • Public Affairs Director
  • Public Relations Director (PR Director)

Wage Data According to the Bureau of Labor Statistics

Annual wage data for Public Relations Managers (2024)

Estimated Total Employment (U.S.)

76,060

Wage Distribution by Percentile

Line chart of annual wages by percentile. U.S. is the solid line. 10th percentile: U.S. $78,880. 25th percentile: U.S. $102,300. 50th percentile: U.S. $138,520. 75th percentile: U.S. $198,000. 90th percentile: U.S. $239,200. Use the left and right arrow keys to move between percentiles.

  • U.S.
MetricU.S.
10% of workers earn the following or less$78,880
10% of workers earn the following or more$239,200+
Workers on average earn$163,520

+ indicates wage is at or above the BLS reporting cap ($239,200/year)

Tools & Technology

Equipment and software commonly used in this occupation

In-Demand Technology

Frequently requested by employers in job postings

  • Adobe Acrobat
  • Adobe After Effects
  • Adobe Creative Cloud software
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Canva
  • Drupal
  • Facebook
  • Google Analytics
  • Google Docs
  • Google Workspace software
  • HubSpot software
  • Hypertext markup language HTML
  • Marketo Marketing Automation
  • Microsoft Access
  • Microsoft Dynamics
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft Outlook
  • Microsoft PowerPoint
  • Microsoft Project
  • Microsoft SharePoint
  • Microsoft Word
  • Salesforce software
  • Slack
  • Teradata Database
  • TikTok
  • WordPress
  • Yardi software
  • Zoom

Technology Skills

  • Adobe Distiller
  • Adobe Dreamweaver
  • Adobe PageMaker
  • Airtable
  • Apple Final Cut Pro
  • Apple iDVD
  • Apple iMovie
  • Blackbaud The Raiser's Edge
Tools & Technology: Technology Skills

Tools & Equipment

  • Computer scanners
  • Desktop computers
  • Laptop computers
  • Multi-line telephone systems
  • Personal computers
  • Photocopying equipment

Related Occupations

Occupations with similar skills and knowledge requirements

Most Similar

  • Public Relations Specialists 27-3031.00
  • Advertising and Promotions Managers 11-2011.00
  • Market Research Analysts and Marketing Specialists 13-1161.00
  • Marketing Managers 11-2021.00
  • Management Analysts 13-1111.00

Moderately Similar

  • Fundraising Managers 11-2033.00
  • Social and Community Service Managers 11-9151.00
  • Human Resources Managers 11-3121.00
  • Search Marketing Strategists 13-1161.01
  • General and Operations Managers 11-1021.00

Related

  • Chief Executives 11-1011.00
  • Communications Teachers, Postsecondary 25-1122.00
  • Administrative Services Managers 11-3012.00
  • Business Teachers, Postsecondary 25-1011.00
  • Human Resources Specialists 13-1071.00
  • Executive Secretaries and Executive Administrative Assistants 43-6011.00
  • Business Intelligence Analysts 15-2051.01
  • Advertising Sales Agents 41-3011.00
  • Sales Managers 11-2022.00
  • Labor Relations Specialists 13-1075.00

Related Programs

Education programs that prepare you for this occupation

  • Master's DegreeMaster of Science in Strategic CommunicationIssuer: Troy University
  • Bachelor's DegreeCommunication Arts MajorIssuer: Troy University
  • Bachelor's DegreeCommunication Arts (BA)Issuer: University of Alabama in Huntsville
  • Master's DegreeMaster of Arts in Communication ManagementIssuer: University of Alabama at Birmingham
  • Bachelor's DegreeCommunication Studies, BAIssuer: University of Alabama at Birmingham
  • Bachelor's DegreeCommunication - Digital JournalismIssuer: Jacksonville State University
  • Bachelor's DegreeCommunication/TheatreIssuer: Auburn University at Montgomery
  • Bachelor's DegreeCommunication/Public RelIssuer: Auburn University at Montgomery
  • Bachelor's DegreeCommunication/JournalismIssuer: Auburn University at Montgomery
  • Bachelor's DegreeCommunication StudiesIssuer: Auburn University at Montgomery