Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
SOC: 11-2011.00
Common Job Titles
Advertising Manager (Ad Manager)Communications ManagerPromotions DirectorPromotions Manager
Wage Data According to the Bureau of Labor Statistics
Annual wage data for Advertising and Promotions Managers (2024)
Estimated Total Employment (U.S.)
21,100
Wage Distribution by Percentile
| Metric | U.S. |
|---|---|
| 10% of workers earn the following or less | $63,000 |
| 10% of workers earn the following or more | $239,200+ |
| Workers on average earn | $149,270 |
+ indicates wage is at or above the BLS reporting cap ($239,200/year)
Skills & Requirements
Key competencies for this occupation, ranked by importance
- Sales and Marketing4.7/5
- English Language4.4/5
- Communications and Media4.3/5
- Customer and Personal Service4.2/5
- Administration and Management4.1/5
Tools & Technology
Equipment and software commonly used in this occupation
In-Demand Technology
Frequently requested by employers in job postings
Adobe AcrobatAdobe After EffectsAdobe Creative Cloud softwareAdobe IllustratorAdobe InDesignAdobe PhotoshopDrupalExtensible markup language XMLFacebookGoogle AnalyticsHubSpot softwareHypertext markup language HTMLJavaScriptMarketo Marketing AutomationMicrosoft AccessMicrosoft DynamicsMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectMicrosoft SQL ServerMicrosoft SharePointMicrosoft WindowsMicrosoft WordSAP softwareSalesforce softwareTableauWordPress
Technology Skills
Actuate BIRTAdRelevanceAdobe Acrobat ReaderAdobe DreamweaverAdobe Experience Manager (AEM)Adobe PageMakerAdobe Premiere ProApple Final Cut Pro
Tools & Equipment
Computer data input scannersDesktop computersHandheld computersLaptop computersLaser facsimile machinesMulti-line telephone systemsNotebook computersPersonal computers