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  1. Occupations
  2. Agents and Business Managers of Artists, Performers, and Athletes

Agents and Business Managers of Artists, Performers, and Athletes

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

SOC: 13-1011.00

Common Job Titles

  • Agent
  • Booking Agent
  • Talent Agent
  • Theatrical Agent

Wage Data According to the Bureau of Labor Statistics

Annual wage data for Agents and Business Managers of Artists, Performers, and Athletes (2024)

Estimated Total Employment (U.S.)

14,220

Wage Distribution by Percentile

Line chart of annual wages by percentile. U.S. is the solid line. 10th percentile: U.S. $48,530. 25th percentile: U.S. $63,100. 50th percentile: U.S. $96,310. 75th percentile: U.S. $168,850. 90th percentile: U.S. $239,200. Use the left and right arrow keys to move between percentiles.

  • U.S.
MetricU.S.
10% of workers earn the following or less$48,530
10% of workers earn the following or more$239,200+
Workers on average earn$165,600

+ indicates wage is at or above the BLS reporting cap ($239,200/year)

Skills & Requirements

Key competencies for this occupation, ranked by importance

  • Customer and Personal Service4.4/5
  • Sales and Marketing4.0/5
  • English Language3.9/5
  • Administration and Management3.8/5
  • Fine Arts3.7/5
Skills & Requirements: Knowledge

Tools & Technology

Equipment and software commonly used in this occupation

In-Demand Technology

Frequently requested by employers in job postings

  • Adobe Photoshop
  • Apple macOS
  • Facebook
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft Outlook
  • Microsoft PowerPoint
  • Microsoft Word
  • Salesforce software
  • Zoom

Technology Skills

  • Avid Technology iNEWS
  • Customer relationship management CRM software
  • Database software
  • Email software
  • Financial accounting software
  • LexisNexis
  • LinkedIn
  • Salesforce Marketing Cloud
Tools & Technology: Technology Skills

Tools & Equipment

  • Computer data input scanners
  • Desktop computers
  • Digital video cameras
  • Laser facsimile machines
  • Multiline telephone systems
  • Personal computers
  • Tablet computers
  • Teleconferencing equipment
Tools & Technology: Tools & Equipment

Related Occupations

Occupations with similar skills and knowledge requirements

Most Similar

  • Talent Directors 27-2012.04
  • Advertising Sales Agents 41-3011.00
  • Public Relations Specialists 27-3031.00
  • Advertising and Promotions Managers 11-2011.00
  • Writers and Authors 27-3043.00

Moderately Similar

  • Marketing Managers 11-2021.00
  • Meeting, Convention, and Event Planners 13-1121.00
  • Market Research Analysts and Marketing Specialists 13-1161.00
  • Sales Managers 11-2022.00
  • Public Relations Managers 11-2032.00

Related

  • Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel 41-3091.00
  • Telemarketers 41-9041.00
  • Producers and Directors 27-2012.00
  • Fundraisers 13-1131.00
  • First-Line Supervisors of Non-Retail Sales Workers 41-1012.00
  • Real Estate Sales Agents 41-9022.00
  • Personal Financial Advisors 13-2052.00
  • Art Directors 27-1011.00
  • Securities, Commodities, and Financial Services Sales Agents 41-3031.00
  • Human Resources Specialists 13-1071.00

Related Programs

Education programs that prepare you for this occupation

  • Post-Baccalaureate CertificateFederal Contract & Procurement Management (Graduate Certificate)Issuer: University of Alabama in Huntsville
  • Post-Baccalaureate CertificateProcurement & Contracts ManagementIssuer: University of Virginia-Main Campus
  • Master's DegreeMA in Arts Adm. & MA in Art History, Theory, CriticismIssuer: School of the Art Institute of Chicago
  • Bachelor's DegreeSports MediaIssuer: Rider University
  • Master's DegreeArts AdministrationIssuer: Rowan University
  • Master's DegreeM.S. in Leadership for Creative EnterprisesIssuer: Northwestern University
  • Master's DegreeM.S. in Sports CommunicationIssuer: Bradley University
  • Master's DegreeArts AdministrationIssuer: Winthrop University
  • Post-Baccalaureate CertificateArts AdministrationIssuer: Winthrop University
  • Post-Baccalaureate CertificateEntrepreneurship and Leadership in the Arts and DesignIssuer: James Madison University