Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
SOC: 11-2021.00
Common Job Titles
Brand Manager
Business Development Manager
Marketing Director
Marketing Manager
Wage Data According to the Bureau of Labor Statistics
Annual wage data for Marketing Managers (2024)
Estimated Total Employment (U.S.)
384,980
Wage Distribution by Percentile
Line chart of annual wages by percentile. U.S. is the solid line. 10th percentile: U.S. $81,900. 25th percentile: U.S. $111,210. 50th percentile: U.S. $161,030. 75th percentile: U.S. $211,080. 90th percentile: U.S. $239,200. Use the left and right arrow keys to move between percentiles.
U.S.
Metric
U.S.
10% of workers earn the following or less
$81,900
10% of workers earn the following or more
$239,200+
Workers on average earn
$171,520
+ indicates wage is at or above the BLS reporting cap ($239,200/year)
Skills & Requirements
Key competencies for this occupation, ranked by importance
Sales and Marketing4.8/5
English Language4.5/5
Administration and Management4.0/5
Customer and Personal Service3.9/5
Communications and Media3.8/5
Skills & Requirements: Knowledge
Tools & Technology
Equipment and software commonly used in this occupation
