Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Common Job Titles
Annual wage data for Marketing Managers (2024)
Estimated Total Employment (U.S.)
384,980
Wage Distribution by Percentile
| Metric | U.S. |
|---|---|
| 10% of workers earn the following or less | $81,900 |
| 10% of workers earn the following or more | $239,200+ |
| Workers on average earn | $171,520 |
+ indicates wage is at or above the BLS reporting cap ($239,200/year)
Key competencies for this occupation, ranked by importance
- Sales and Marketing4.8/5
- English Language4.5/5
- Administration and Management4.0/5
- Customer and Personal Service3.9/5
- Communications and Media3.8/5
Equipment and software commonly used in this occupation
In-Demand Technology
Frequently requested by employers in job postings