Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
SOC: 13-1199.06
Common Job Titles
Online Services Manager
Wage Data According to the Bureau of Labor Statistics
Annual wage data for Online Merchants (2024)
Estimated Total Employment (U.S.)
1,128,200
Wage Distribution by Percentile
Line chart of annual wages by percentile. U.S. is the solid line. 10th percentile: U.S. $46,230. 25th percentile: U.S. $60,820. 50th percentile: U.S. $81,270. 75th percentile: U.S. $110,030. 90th percentile: U.S. $147,830. Use the left and right arrow keys to move between percentiles.
U.S.
Metric
U.S.
10% of workers earn the following or less
$46,230
10% of workers earn the following or more
$147,830
Workers on average earn
$92,380
+ indicates wage is at or above the BLS reporting cap ($239,200/year)
Skills & Requirements
Key competencies for this occupation, ranked by importance
English Language4.2/5
Sales and Marketing4.0/5
Customer and Personal Service3.9/5
Communications and Media3.6/5
Administration and Management3.6/5
Skills & Requirements: Knowledge
Tools & Technology
Equipment and software commonly used in this occupation
