Online Merchants

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

SOC: 13-1199.06

Common Job Titles

Online Services Manager
Wage Data According to the Bureau of Labor Statistics

Annual wage data for Online Merchants (2024)

Estimated Total Employment (U.S.)

1,128,200

Wage Distribution by Percentile

MetricU.S.
10% of workers earn the following or less$46,230
10% of workers earn the following or more$147,830
Workers on average earn$92,380

+ indicates wage is at or above the BLS reporting cap ($239,200/year)

Skills & Requirements

Key competencies for this occupation, ranked by importance

  • English Language4.2/5
  • Sales and Marketing4.0/5
  • Customer and Personal Service3.9/5
  • Communications and Media3.6/5
  • Administration and Management3.6/5
Tools & Technology

Equipment and software commonly used in this occupation

In-Demand Technology

Frequently requested by employers in job postings

AJAXAdobe PhotoshopApple macOSC#DrupalExtensible markup language XMLFacebookGoogle AnalyticsHypertext markup language HTMLIntuit QuickBooksJavaScriptLinuxMicrosoft .NET FrameworkMicrosoft AccessMicrosoft DynamicsMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectMicrosoft SQL ServerMicrosoft VisioMicrosoft Visual StudioMicrosoft WindowsMicrosoft WordMySQLOracle JavaPHPStructured query language SQLWordPressjQuery

Technology Skills

Adobe DreamweaverApache SolrApache StrutsBing AdsBing for Power BIBlogging softwareCCBillContent management systems CMS

Tools & Equipment

Credit card machinesDesktop computersDot matrix printersExternal hard drivesLabel printersLaser facsimile machinesPersonal computersTablet computers