Advertising Sales Agents
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
SOC: 41-3011.00
Common Job Titles
Advertising Account RepresentativeAdvertising RepresentativeAdvertising Sales Representative (Ad Sales Representative)Sales Representative
What You'll Need to Succeed
AI-generatedKey competencies for this occupation at a glance
- KnowledgeFormulate creative advertising concepts and media placement strategies collaborating with creative teams and media planners to meet client campaign goals.Advanced
- MindsetEngage prospective clients to identify advertising needs and business objectives across diverse media platforms including digital, print, broadcast, and outdoor advertising.Proficient
- KnowledgeEvaluate client market demographics and competitor analysis to develop customized advertising solutions aligned with sales and marketing objectives.Proficient
- KnowledgeJustify advertising proposals and pricing strategies during client presentations, emphasizing return on investment and audience reach metrics.Proficient
- MindsetIntegrate customer service principles with persuasive sales techniques to build long-term client relationships and secure contract renewals.Proficient
- MindsetPrioritize competing client accounts and prospecting activities managing multiple projects under time constraints to achieve sales targets.Proficient
- KnowledgeApply negotiation strategies and conflict resolution methods when addressing client objections and finalizing advertising contracts.Developing
- KnowledgeAnalyze campaign performance data using CRM software and analytics platforms to monitor client satisfaction and identify upselling opportunities.Developing
- KnowledgeDemonstrate proficiency in Microsoft Office, Adobe Creative Cloud, and Google Analytics to prepare sales presentations, proposals, and campaign reports independently.Developing
- KnowledgeExplain advertising regulations, pricing structures, and contractual terms to clients in clear, accessible language during consultations and contract negotiations.Developing
Wage Data According to the Bureau of Labor Statistics
Annual wage data for Advertising Sales Agents (2024)
Estimated Total Employment (U.S.)
97,470
Wage Distribution by Percentile
| Metric | U.S. |
|---|---|
| 10% of workers earn the following or less | $33,480 |
| 10% of workers earn the following or more | $133,540 |
| Workers on average earn | $76,350 |
+ indicates wage is at or above the BLS reporting cap ($239,200/year)
Skills & Requirements
Key competencies for this occupation, ranked by importance
- Sales and Marketing4.9/5
- Customer and Personal Service4.5/5
- English Language4.0/5
- Communications and Media3.8/5
- Mathematics3.6/5
Tools & Technology
Equipment and software commonly used in this occupation
In-Demand Technology
Frequently requested by employers in job postings
Adobe Creative Cloud softwareAdobe IllustratorAdobe InDesignAdobe PhotoshopCanvaFacebookGoogle AnalyticsMicrosoft AccessMicrosoft DynamicsMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft WordSalesforce softwareWordPress
Technology Skills
Contact management softwareCustomer relationship management CRM softwareEmail softwareFileMaker ProGoogle AdsMicrosoft PublisherQuarkXPressWeb browser software
Tools & Equipment
Desktop computersLaptop computersMulti-line telephone systemsPersonal computersPersonal digital assistants PDATablet computers