Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
SOC: 27-3031.00
Common Job Titles
Communications Specialist
Public Affairs Specialist
Public Information Officer
Public Relations Specialist (PR Specialist)
What You'll Need to Succeed
AI-generated
Key competencies for this occupation at a glance
KnowledgeDevelop strategic communication plans and public relations campaigns for diverse stakeholders across traditional and digital media channels.
Proficient
KnowledgeEvaluate media opportunities and communication effectiveness using analytics tools to measure engagement and brand sentiment.
Proficient
KnowledgeAnalyze public opinion and stakeholder feedback to inform organizational messaging and reputation management strategies.
Proficient
KnowledgeProduce press releases, media kits, and promotional content tailored to target audiences and distribution channels.
Proficient
MindsetIntegrate organizational values with public messaging when managing sensitive communications and crisis situations.
Proficient
MindsetAdvocate for client or organizational interests while building trust and credibility with media representatives and the public.
Proficient
KnowledgeCoordinate media events, press conferences, and speaking engagements managing logistics and stakeholder expectations under time constraints.
Proficient
KnowledgeInterpret complex organizational information for public consumption translating technical or specialized content into accessible messaging.
Proficient
MindsetEngage with diverse audiences across social media platforms fostering community relationships and brand loyalty.
Developing
KnowledgeApply content management systems and digital marketing platforms to execute multi-channel communication campaigns independently.
Developing
Wage Data According to the Bureau of Labor Statistics
Annual wage data for Public Relations Specialists (2024)
Estimated Total Employment (U.S.)
280,590
Wage Distribution by Percentile
Line chart of annual wages by percentile. U.S. is the solid line. 10th percentile: U.S. $40,750. 25th percentile: U.S. $51,970. 50th percentile: U.S. $69,780. 75th percentile: U.S. $95,940. 90th percentile: U.S. $129,480. Use the left and right arrow keys to move between percentiles.
U.S.
Metric
U.S.
10% of workers earn the following or less
$40,750
10% of workers earn the following or more
$129,480
Workers on average earn
$80,310
+ indicates wage is at or above the BLS reporting cap ($239,200/year)
Skills & Requirements
Key competencies for this occupation, ranked by importance
Communications and Media4.9/5
English Language4.7/5
Customer and Personal Service4.0/5
Administration and Management4.0/5
Sales and Marketing3.9/5
Skills & Requirements: Knowledge
Tools & Technology
Equipment and software commonly used in this occupation
