Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
SOC: 13-1161.01
Common Job Titles
Digital Media Planner
Online Marketing Consultant
Paid Search Strategist
SEO Strategist (Search Engine Optimization Strategist)
What You'll Need to Succeed
AI-generated
Key competencies for this occupation at a glance
KnowledgeFormulate comprehensive search engine optimization (SEO) and paid search strategies aligned with business objectives and target audience characteristics.
Advanced
KnowledgeDesign paid search campaigns across Google Ads and Bing Ads platforms managing keyword bidding strategies and ad copy within budget constraints.
Advanced
KnowledgeConstruct detailed reports and data visualizations using tools such as Tableau, Microsoft Excel, and Google Analytics to communicate search marketing outcomes to diverse audiences.
Advanced
KnowledgeAnalyze search query behaviors and user intent data across multiple search engines and platforms using web analytics tools like Google Analytics and Semrush.
Proficient
KnowledgeEvaluate search marketing campaign performance metrics and outcomes to determine return on investment and inform ongoing optimization strategies.
Proficient
KnowledgeInterpret complex data patterns from web analytics and marketing automation platforms to identify opportunities for increasing visibility and engagement.
Proficient
KnowledgeAssess website technical performance and content quality using SEO tools such as Screaming Frog, Moz, and Ahrefs to identify optimization opportunities.
Proficient
MindsetAdvocate data-driven search marketing best practices when consulting with clients and stakeholders to align expectations with search engine algorithms and user behavior trends.
Proficient
KnowledgeSynthesize insights from psychology, consumer behavior, and digital marketing research to predict search trends and adapt strategies in dynamic online environments.
Proficient
KnowledgeApply HTML, CSS, and JavaScript knowledge to optimize web content structure and technical elements for search engine crawling and indexing.
Developing
MindsetEngage with cross-functional teams including content creators, developers, and business stakeholders to coordinate implementation of search marketing initiatives and maintain alignment on goals.
Developing
KnowledgeCompare competitive search visibility and keyword rankings using competitive analysis tools to benchmark performance and identify market gaps.
Developing
Wage Data According to the Bureau of Labor Statistics
Annual wage data for Search Marketing Strategists (2024)
Estimated Total Employment (U.S.)
861,140
Wage Distribution by Percentile
Line chart of annual wages by percentile. U.S. is the solid line. 10th percentile: U.S. $42,070. 25th percentile: U.S. $56,220. 50th percentile: U.S. $76,950. 75th percentile: U.S. $104,870. 90th percentile: U.S. $144,610. Use the left and right arrow keys to move between percentiles.
U.S.
Metric
U.S.
10% of workers earn the following or less
$42,070
10% of workers earn the following or more
$144,610
Workers on average earn
$86,480
+ indicates wage is at or above the BLS reporting cap ($239,200/year)
Skills & Requirements
Key competencies for this occupation, ranked by importance
Sales and Marketing4.6/5
Computers and Electronics4.3/5
English Language4.3/5
Communications and Media3.9/5
Mathematics3.5/5
Skills & Requirements: Knowledge
Tools & Technology
Equipment and software commonly used in this occupation
