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  1. Programs
  3. Marketing, BS

Marketing, BS

University of Alabama at Birmingham

Bachelor's DegreeAcademicCIP: 52.1401

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

The objective of the major in marketing is to prepare students for a wide range of marketing positions in both business and not-for-profit organizations.

Credits

120 credits

Format

In-Person

Eligibility Calculator

Which aid programs apply to this program?

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Alabama

    Alabama

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 25-1011.00

Skills

SpeakingReading ComprehensionActive ListeningCritical ThinkingWritingJudgment and Decision MakingActive LearningPersuasionSocial PerceptivenessComplex Problem SolvingNegotiationCoordinationMonitoringInstructingLearning StrategiesManagement of Personnel Resources

Knowledge

English LanguageAdministration and ManagementSales and MarketingCustomer and Personal ServiceCommunications and MediaMathematicsEducation and TrainingEconomics and AccountingComputers and ElectronicsAdministrativePersonnel and Human Resources

Abilities

Oral ExpressionWritten ComprehensionWritten ExpressionOral ComprehensionDeductive ReasoningFluency of IdeasSpeech ClarityInductive ReasoningSpeech RecognitionProblem SensitivityOriginalityNear VisionInformation OrderingCategory Flexibility

Tasks

  • Prepare and deliver lectures to undergraduate or graduate students on topics such as financial accou
  • Evaluate and grade students' class work, assignments, and papers.
  • Initiate, facilitate, and moderate classroom discussions.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executi
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimizatio
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction vol
  • Prepare reports of findings, illustrating data graphically and translating complex findings into wri
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing profess
  • Identify and build relationships with potential donors.
  • Secure commitments of participation or donation from individuals or corporate donors.
  • Write and send letters of thanks to donors.
  • Develop strategies to encourage new or increased contributions.
  • Manage fundraising budgets.
  • Develop fundraising activity plans that maximize participation or contributions and minimize costs.
  • Manage stewardship activities to maintain connection with donors.
  • Oversee regional and local sales managers and their staffs.
  • Resolve customer complaints regarding sales and service.
  • Monitor customer preferences to determine focus of sales efforts.
  • Coach staff on sales tactics.
  • Establish and monitor staff's sales goals.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, m
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, w
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and d
  • Plan and prepare advertising and promotional material to increase sales of products or services, wor
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising

Technology

Graphics or photo imaging softwareDocument management softwareWeb page creation and editing softwareCustomer relationship management CRM softwareDevelopment environment softwareVideo creation and editing softwareWord processing softwareElectronic mail softwareAnalytical or scientific softwareDesktop publishing softwareData base user interface and query softwareComputer based training softwareCalendar and scheduling softwareInformation retrieval or search softwareWeb platform development softwareData base management system softwareBusiness intelligence and data analysis software

Tools

Carousel slide projectorsCompact digital camerasCompact disk CD playersComputer data input scannersComputer laser printersComputer projectorsConference telephonesDesktop computersDigital calculatorsDigital video camerasDigital video disk DVD playersHandheld microphonesInteractive whiteboard controllersInteractive whiteboardsLaptop computersDomain name servers DNSPersonal computersTeleconferencing equipmentVideoconferencing equipmentNotebook computersPersonal digital assistants PDAScannersTablet computersLaser facsimile machinesPassenger carsPhotocopying equipmentComputer scannersMulti-line telephone systemsPhotocopiersHandheld computers

Work Values

AchievementIndependenceRecognitionRelationshipsWorking ConditionsSupport
Career Pathways

Occupations this program prepares you for

  • Business Teachers, Postsecondary25-1011.00
  • Search Marketing Strategists13-1161.01
  • Market Research Analysts and Marketing Specialists13-1161.00
  • Fundraisers13-1131.00
  • Fundraising Managers11-2033.00
  • Sales Managers11-2022.00
  • Marketing Managers11-2021.00
  • Advertising and Promotions Managers11-2011.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: proficient (Level 3)(based on Bachelor's Degree)

  • Graduate and advanced undergraduate courses — autonomously design and deliver intellectually demanding instruction across the full spectrum of a business discipline, including non-routine or emerging topic areas.
  • Complex student assessment — evaluate capstone projects, theses, and comprehensive examinations with nuanced feedback that advances both scholarly and professional competencies in business graduates.
  • High-stakes classroom discourse — lead graduate seminars and executive-education discussions that challenge students to synthesize theory and practice in ambiguous, real-world business scenarios.
  • Full curriculum design — independently develop new courses from conception through implementation, incorporating current research, industry trends, and AACSB or equivalent accreditation requirements.
  • Sustained scholarly agenda — conduct original research in a specialized business field and publish peer-reviewed articles, book chapters, or monographs that advance knowledge in the discipline.
  • Curriculum revision and quality assurance — systematically evaluate instructional effectiveness using student outcomes data and peer review, revising course content and pedagogy accordingly.
  • Interdisciplinary collaboration — integrate perspectives from economics, law, psychology, and quantitative methods into course design and research, working autonomously across department boundaries.
  • Mentorship of early-career faculty and doctoral students — provide substantive guidance on research design, publication strategy, and classroom effectiveness within the academic department.
  • Professional thought leadership — present research at major national or international conferences and serve on editorial boards or review panels for peer-reviewed business journals.
  • Institutional committee participation — contribute substantive expertise to faculty governance bodies, accreditation self-study teams, and program assessment committees at the college or university level.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
Not reported
Placement Rate
16%