Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.
SOC: 27-1026.00
Common Job Titles
Display Associate
Merchandiser
Visual Merchandiser (VM)
Visual Merchandising Specialist
What You'll Need to Succeed
AI-generated
Key competencies for this occupation at a glance
KnowledgeGenerate creative display concepts and visual merchandising solutions that align with seasonal campaigns and promotional objectives.
Advanced
KnowledgeDesign commercial displays and window installations for retail stores and trade exhibitions, integrating sales and marketing principles with customer preferences.
Proficient
KnowledgeEvaluate display effectiveness and compliance with brand standards by monitoring customer traffic patterns and visual presentation quality.
Proficient
KnowledgeOrganize project timelines, material resources, and installation schedules for multiple simultaneous display projects across retail locations.
Proficient
MindsetBalance artistic vision with commercial objectives and budget constraints when negotiating display specifications with supervisors and vendors.
Proficient
Hands-onAssemble display structures and visual merchandising elements using hand tools, power tools, and ladders in retail environments.
Developing
KnowledgeApply design principles and color theory to create visually compelling product presentations that drive customer engagement.
Developing
Hands-onManipulate physical materials, merchandise, and props while organizing and prioritizing multiple display installations under time constraints.
Developing
MindsetEngage with store managers, merchandising teams, and retail staff to understand brand vision and coordinate display implementation.
Developing
Hands-onOperate graphic design software and CAD applications including Adobe Creative Cloud, AutoCAD, and SketchUp Pro to develop display renderings.
Developing
Wage Data According to the Bureau of Labor Statistics
Annual wage data for Merchandise Displayers and Window Trimmers (2024)
Estimated Total Employment (U.S.)
192,480
Wage Distribution by Percentile
Line chart of annual wages by percentile. U.S. is the solid line. 10th percentile: U.S. $30,050. 25th percentile: U.S. $33,580. 50th percentile: U.S. $37,350. 75th percentile: U.S. $44,750. 90th percentile: U.S. $53,800. Use the left and right arrow keys to move between percentiles.
U.S.
Metric
U.S.
10% of workers earn the following or less
$30,050
10% of workers earn the following or more
$53,800
Workers on average earn
$40,540
+ indicates wage is at or above the BLS reporting cap ($239,200/year)
Skills & Requirements
Key competencies for this occupation, ranked by importance
Customer and Personal Service3.9/5
Sales and Marketing3.8/5
English Language3.3/5
Administration and Management3.1/5
Design2.8/5
Skills & Requirements: Knowledge
Tools & Technology
Equipment and software commonly used in this occupation
